Generative Engine Optimization

AI is the new search engine.
Are you showing up?

When a customer asks ChatGPT, Perplexity, or Claude who to hire — AI names specific businesses. If it's not naming yours, we fix that.

fornyx — visibility scan
$fornyx scan --business "Orlando Plumbing Co" --platforms all
Scanning 5 AI platforms...
 
ChatGPT     → ✕ NOT CITED — Competitors AirPro, CoolBreeze cited instead
Perplexity  → ✕ NOT CITED — 3 competitors named with source links
Claude      → ● PARTIAL  — Mentioned once, outdated address listed
Gemini      → ✕ NOT CITED — HomeAdvisor & Yelp results surfaced
Copilot     → ✕ NOT CITED — 2 competitors cited with links
 
$Visibility Score: ⚠ 1 / 5 platforms — Critical gaps detected
$
ChatGPT — 1B+ Users
Perplexity — Source-Cited Search
Claude — Fastest Growing
Gemini — Built Into Google
Copilot — 500M+ Windows
Zero Paid Ads in AI Results
58% of Searches AI-Generated by 2026
39% of Adults Use AI for Discovery
ChatGPT — 1B+ Users
Perplexity — Source-Cited Search
Claude — Fastest Growing
Gemini — Built Into Google
Copilot — 500M+ Windows
Zero Paid Ads in AI Results
58% of Searches AI-Generated by 2026
39% of Adults Use AI for Discovery
What We Deliver

Four pillars. One measurable outcome.

Every engagement follows the same proven system — audit, optimize, build authority, prove results. Month after month, with evidence you can see.

Pillar 01

AI Visibility Audit

Your business name and key service queries run through ChatGPT, Perplexity, Claude, Gemini, and Copilot every month. Every response is scored and available for your business. You will see exactly where you stand and where the gaps are.

  • Citation frequency scored across all 5 platforms
  • Detailed visibility breakdown per platform and query
  • Month-over-month progress tracking
5
AI Platforms
Monitored Monthly
90d
Average Time
to Measurable Results
Pillar 02

Technical & Content Optimization

We make your website readable and extractable to every AI crawler, then implement technical upgrades that ensure AI platforms can accurately index, understand, and surface your business when relevant queries are made.

  • Website infrastructure upgraded for AI crawler compatibility
  • Structured data implementation for enhanced AI recognition
  • Content architecture optimized for AI-powered discovery
Pillar 03

Citation & Authority Building

Systematically expand your presence across directories, review platforms, and communities AI trusts most. Enabling your website and brand to be more credible for AI crawlers to pull your website.

Pillar 04

Client Communication & Support

Dedicated communication channels with regular check-ins, progress updates, and strategy alignment. Your dedicated team is always reachable — with clear timelines, transparent updates, and a shared workspace so you're never in the dark about what's happening with your visibility.

The Shift

SEO got you on Google.
GEO gets you on AI.

Traditional SEO

The old playbook

  • Optimizes for 10 blue links on Google
  • Relies on keyword density and backlinks
  • Paid ads can buy top placement
vs
Generative Engine Optimization

The new standard

  • Optimizes for AI-generated recommendations
  • Relies on credibility, structure, consistency
  • Zero paid ad slots — earned credibility only
  • AI recommends 1-3 businesses directly
  • Results are an answer — AI picks for them
Full Coverage

Optimized across all 5 platforms

Different crawlers. Different data sources. Different recommendation logic. We cover all of them.

ChatGPT

GPTBot + Bing integration

1B+ Users
Click to flip

Why ChatGPT Matters

1B+ monthly users ask ChatGPT for recommendations. It pulls from GPTBot-indexed data. Not optimized = invisible to the largest AI audience.

Perplexity

Source-cited AI search

100M+ Queries
Click to flip

Why Perplexity Matters

Shows sources directly in answers. Your business gets a clickable citation. Fastest-growing AI search alternative to Google.

Gemini

Built into Google Search

Built Into Google
Click to flip

Why Gemini Matters

Powers Google AI Overviews. Uses Google's full index + Knowledge Graph. Show up in traditional AND AI search.

Claude

ClaudeBot web access

Fastest Growing
Click to flip

Why Claude Matters

Go-to AI for professionals and enterprises. Visible on Claude = reaching decision-makers doing high-stakes research.

Copilot

Windows, Edge & Office

500M+ Users
Click to flip

Why Copilot Matters

Embedded in Windows, Edge, Office. 500M+ users get AI answers without opening a browser. Your business needs to be there.

Monthly Cycle

Four weeks. Repeatable results.

Same proven cycle every month. Predictable, transparent, and designed to compound.

01
Week 1

Audit & Strategy

Run brand queries across all 5 platforms. Screenshot results. Score citations. Identify gaps. Plan content and citation targets for the month.

02
Week 2

Content & Technical

Write AI-optimized content. Add schema markup. Configure crawler access. Optimize meta data. Build the pages AI will extract from.

03
Week 3

Citation Building

Submit directory listings. Post authority content on Reddit & Quora. Manage review profiles. PR outreach for eligible tiers.

04
Week 4

Report & Plan

Re-run all queries. Build before/after comparison. Deliver report with highlights and next-month action plan. Strategy call for Growth+.

Industries

Built for businesses people search for

Home Services

Plumbers, electricians, HVAC, roofers, contractors.

  • best plumber in [city]
  • who should I hire for AC repair
  • emergency electrician near me

Healthcare & Wellness

Dentists, chiropractors, therapists, medical practices.

  • best dentist for kids in [city]
  • top chiropractor near me
  • best therapist in [area]

Legal & Financial

Attorneys, CPAs, financial advisors, wealth managers.

  • best estate attorney in [city]
  • who to hire for business tax
  • top financial advisor [area]

Restaurants & Hospitality

Restaurants, caterers, event venues, hotels.

  • best sushi in [city]
  • where to eat near [landmark]
  • best wedding venue [area]

Professional Services

Agencies, consultants, IT providers, B2B services.

  • best IT company for small biz
  • who to hire for web redesign
  • top marketing agency [city]

E-Commerce & Retail

Online brands, DTC, and local retail stores.

  • best [product] brand for [use]
  • where to buy [product] online
  • most recommended under $500
Free Audit

See how AI sees your business

In under 30 minutes, we'll show you exactly where you stand across ChatGPT, Perplexity, and Claude. Screenshots. Scores. Competitor comparison. No pitch — just proof.

Most business owners have never seen this. The results are almost always surprising.

Request Your Free Audit

No credit card. No commitment. Delivered within 24 hours.

Sample — HVAC Co, Orlando FL
ChatGPT
"Who is the best HVAC company in Orlando Florida"
✕ NOT CITED
Perplexity
"Which AC repair company should I hire near Orlando"
✕ NOT CITED
Claude
"Top rated HVAC companies in central Florida with good reviews"
● PARTIAL
Gemini
"I need emergency air conditioning repair in Orlando who do I call"
✕ NOT CITED
Copilot
"Best reviewed heating and cooling company near Orlando FL"
✕ NOT CITED
⚠ Visibility: 1 / 5 platforms4 of 5 AI platforms do not mention this business when customers search.
Get In Touch

Start The Conversation

Tell us about your business and visibility goals. We'll respond within 24 hours.

Ready to be the business AI recommends?

Whether you're looking for a free AI visibility audit or want to learn how FORNYX can put your business in front of every major AI platform — we're here to help.

Fill out the form and our team will get back to you within 24 hours with a personalized response.

Email us directly

fornyxai@gmail.com

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FAQ

Common questions

What is Generative Engine Optimization?

GEO optimizes your web presence so AI platforms — ChatGPT, Perplexity, Claude, Gemini, Copilot — cite and recommend your business by name when users ask relevant questions. Unlike SEO which targets Google rankings, GEO targets being named in AI-generated answers.

How is this different from SEO?

SEO optimizes for Google rankings. GEO optimizes for AI-generated recommendations. No paid ads in AI results — only earned authority through structured data, content quality, and web presence. We complement SEO, not replace it.

How long until I see results?

Most clients see measurable citation improvement within 60–90 days. Technical fixes like schema and robots.txt can show impact in the first month. We set a 90-day benchmark and track progress with hard evidence monthly.

Do I need good SEO first?

No. Many GEO actions work independently of Google ranking. Schema markup, crawler configuration, structured FAQ content, and directory citations all produce results regardless of current SEO status.

How do you measure success?

Citation frequency — how often your business appears in AI responses for tracked queries. Monthly before/after screenshots, citation scores, platform breakdowns, and competitive comparisons. Visual proof, not abstract metrics.

Is there a contract?

No. Month-to-month. We recommend 90 days minimum but you can cancel anytime. Most clients stay because the monthly report makes ROI undeniable.

What's in the free audit?

Your business + 3–5 queries run through ChatGPT, Perplexity, and Claude. Screenshots of every response. Who's cited, who's not, where the gaps are. Free, no obligation, delivered within 24 hours.

Can AI actually drive customers?

Yes. 39% of U.S. adults use AI for discovery. When AI names your business, that's a direct high-trust referral. No list of links to compare — AI picks for them. Being the pick is the new competitive advantage.